If you already sell products outside of Amazon and have all the logistics figured out (storage space, in-house customer service, returns, etc.), FBM might be a viable option for you. With FBM, you’re assuming and controlling all responsibilities of the fulfillment process-warehouse storage, shipping, and customer support. Amazon also provides customer support to sellers who utilize the FBA program. FBA sellers ensure their products are stocked at Amazon Fulfillment Centers, while Amazon handles customer orders by picking, packing and shipping products on behalf of the seller. FBMįBA allows merchants to outsource their online order fulfillment to Amazon Fulfillment Centers. Understanding the differences can help Amazon sellers decide the right path for their business. As a merchant on Amazon, there are essentially two options for handling product fulfillment: Fulfillment by Amazon (FBA) or Fulfilled by Merchant (FBM).Įach option has its own set of advantages and disadvantages. Internet retailers often wonder if selling on Amazon without FBA is a possibility? Yes, it’s possible.
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